Friday, November 21, 2008

Today's Travel Fashion Destination

Each decade seems to bring with it a small selection of "Hot Destinations". The 'it" places to which the well-heeled and well-traveled flock. In the late 1980s, Australia was the spot, then as we worked into the 1990s, Italy shared the spotlight. In the 2000s, its been Spain. Recently, a newcomer has emerged on the scene making a huge splash with Travel Fashionistas: Dubai.

Dubai had not placed high on the charts for the average American traveler previously, but in recent years, has made a grand entrance into the minds of travelers looking for something new and different. It's an amazing place, with sculpted landforms in the sea, and buildings of such great opulence that even the world's wealthiest are awed. Western and Eastern lifestyles are equally welcomed.

Seemingly untouched by regional politics, as it continues on its nearly-unimaginable sprawl, Dubai is a new center world banking, which helps to insulate it from the distress of the area.

For those not familiar with this johnny-come-lately destination, here's a brief introduction into what makes this city remarkable:

Enormous man-made islands, on which are built palatial homes, skyscraper condos and hotels, and busy marinas serving world-class yachts, for starters. There are the Palm Islands, which, from a bird's eye view reveal the formation of a Queen Palm tree sprouting from the coast. Then there is The World: a formation of islands that are shaped as if they are a map of our world, made up of a multitude of islands in varying sizes for everything from private, single-estates to sweeping commercial developments.

The city's collection of resorts and hotels will astound even the most well-traveled luxury seeker. Of course, the Burj Al Arab is by now very well known, but there are many others; perhaps not all as imposing in stature, but certainly equally magnificent in luxury.

Shopping is an attraction unto itself in Dubai. This is another area where one is sure to find an East-West blend, with regional treasures like carpets, gold, and jewelry, as well as established western designers, offering all forms of fashion. The Blue Souk (Central Market) is a busy and colorful market in Sharjah, and is famous for its carpet and gold shops, where one will find an enormous selection of Persian rugs, and blinding gold.

Although Dubai is an ultra-modern city, it has grown from the desert, with its heart and soul rooted in the sand dunes of the Arabian Peninsula. Desert activities are popular with both visitors and residents. Desert experiences include a midnight stay at an oasis under the stars in a bedouin camp, complete with camels tethered nearby, and for adventurers, there is the thrill of 4 or 3-wheeling through the endless dunes. Falconry is an ancient sport, and maintains its popularity throughout the Middle East even today.

Every great resort destinations offers a share of perennial favorites in the way of activities: golf, and water sports for example, and Dubai is no different, but its the restaurants and nightlife in Dubai that really make this city rock, with a wide selection of cuisines, entertainment, and clubs.

This destination is not for the weak-of-wallet, however. This is a destination where Multi-Millionaires-even Billionaires abound. Like many high-cost destinations, a cruise may be the best way for value-minded travelers to visit this city. In fact, one of our more active agents is leading the charge with a group traveling to Dubai on a cruise in February. The response she has gotten has been tremendous; far exceeding her expectations.

Naturally, she'll earn her share of the commission, which is likely to exceed $5000, but it also looks like she'll be cruising free. That's a great way to travel anywhere! We've had many individual bookings for Dubai, but I believe this group is but one of many to come. That's the beauty of being an independent associate: choose where you want to go, take a group, make money, and travel free! How can it get any better?

As a relative newcomer to travel fashion, I look forward to seeing all our ITAs recognizing the appeal of this sparkling destination, and making the most of the opportunity that this new destination offers. With the spike in travelers' interest, and a rapidly-expanding reputation, I expect Dubai will outlive its trendiness, and earn a permanent spot on the worldwide Hotspot list.

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